Projective and Enabling Techniques

Association Techniques:
- Word association: brand imagery, product attributes
- Brand personalities: brands as person (personification)/ objects (cars, shops, animals) => imagery/ personality
- Brand manager
- Families/ companies
- Collage building (sorting of photos)
- Stereotypes: family shopping => brand/ product usership
- Encounter
- Kelly Triads
- Adjective sorts
- Sinking ship